CMOs play a critical role in ensuring activities prior to approval lead to a successful launch. Panelists discuss the role of the CMO in preparing for a new product launch, including planning, timing, activities and hiring prior to PDUFA.
CMOs play a critical role in ensuring activities prior to approval lead to a successful launch. Panelists discuss the role of the CMO in preparing for a new product launch, including planning, timing, activities and hiring prior to PDUFA.